Ad Insertion is fundamental in digital networks because of the monetization aspect, it generates income!
With the possibility of doing HFC, IPTV and OTT video delivery, it is technically possible to send server-sided ads in headend or regions and client-sided ads that can be individual, personalized ads to each device.
Ad insertion benefits
Fresh income: New monetization by a massive amount of ads inserted.
Low Cost: Very low operative and maintenance costs increases monthly profits.
Top Quality: High quality audio and video in HD with seamless transition.
Fast ROI: High rate of investment guaranteed after just months of operation.
Reach your subscribers
Imagine how great will be to your marketing department to be able to offer your subscribers more services by promoting your additional packages, internet and providing promotions information with no cost.
Also integrate sponsors into your channels to offer their products and services, giving them time to announce in your television grid.
Stores, Brands, Travel Agencies, Churches, Hotels, Restaurants, Service Providers with local, regional or national coverage can be your customers.
Monetize international channels
Content providers enable AD Insertion triggering, empower your network with the possibility to announce in an hundreds of channels.
Movies, series, educational, music, religion , cartoon, news, sports and other categories to sell spot packages.
This providers will trigger AD Insertion opportunities by using CUE Tones and messages that will guarantee your subscriber the best seamless video experience.
Recover your investment faster
It´s a proven fact that ad insertion systems can pay for themselves in a very short period of time.
Usually the first advertising clients are government offices, because sometimes by law they have to place their adds on each .
But Advertisement Agencies are likely giving a big part of their clients budgets to Ad Insertion because they simply know that they have to be in cable systems to reach a big part of their audiences.
This is why Ad Insertion has one of the fastest returns of investment, guaranteed after just months of operation.
Compliance with standards
Using standards of the SCTE means our platforms are up to date and compatible with the latest technology for the industry.
SCTE30: Digital program insertion can be achieved on several hardware platforms using this standard for HFC and IPTV.
SCTE130: Updating into the OTT and mobile industries this standard expands AD Insertion trough the internet with possibilities to do Dynamic AD Insertion.
In other words, a certified guarantee of having a non invasive advertisement for your final users.
AD insertion products